Imprint is a collaboration between the studio and Zur Schwäbischen Jungfrau as part of the Passionswege 2013 during Vienna Design Week.

The Schwäbische Jungfrau (The Swabian Maiden) has been a household word since 1720 for high-quality table and bed linen. Originally a market stall on Kohlmarkt, the old-established concern now has its headquarters on Graben. Its speciality: elaborately crafted monograms and embroidery. Formerly a “well-heeled” clientele had monograms embroidered for an entire wedding society, whereas hardly anyone can afford this today. The German designer Sebastian Herkner has found more contemporary methods of individualizing linen and is presenting this in an installation: instead of needle and cotton, steam is used to stamp the initials on the fabric – which keep until the next wash ....

collaboration with: Zur Schwäbischen Jungfrau

project assistant: Robin Benito Schmid & Martin Hirth

2013